Career summary
My approach to design is very straightforward, it is keeping in mind the three key ingredients - desirability, feasibility and viability. I have experience in conducting the end-to-end design process along with switching hats when required, between being a researcher, service designer, interaction designer and lastly, a mentor.
Work experience
July 2022 -Present
UX/UI Design Lead
Mindwave Ventures Pvt. Ltd.
London, UK
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Responsible for company-wide design delivery, ensuring high-quality outputs aligned with project goals.
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Acted as the primary contact for UX queries, communicating progress and solutions to clients.
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Mentored junior designers by setting goals and providing coaching.
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Conducted 10+ training sessions to expand UX knowledge across teams.
July 2020 - September 2021
UX/UI Consultant
Codeft Digital
Hyderabad, India
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Enhanced company branding and website to improve the client journey, resulting in a 30% increase in user engagement.
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Revamped the website for startups with modern design and micro interactions.
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Key contributor to the "Bhooja" food delivery app launch, designing marketing materials and in-app adverts, achieving over 4500 orders in the first two weeks.
March 2019 - July 2020
Product Designer
Sage Living Home & Decor
Hyderabad, India
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Conceptualized and developed 150+ SKUs of furniture, lighting, and home decor from 5+ factories.
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Provided precise technical drawings for production and managed diverse bespoke interior design orders.
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Maintained 5+ social media pages for the brand.
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Spearheaded store activities, including designing the brand catalog and website.
Education
2021 - 2022
MA User Experience & Service Design
Loughborough University | Loughborough, UK
2015 - 2019
B.Des. Product Design
National Institute of fashion & technology, India
Award
Certification
Product Strategy Micro-Certification (PSC)™️
Date issued : July 2024
Skills
Research methods : Interviews, Card sorting, Focus groups, Survey, Diary study
Analysis : Personas, affinity mapping, Journey mapping, Empathy maps & participant board.
Wireframing & Prototyping : Comprehensive design system, responsive designs
Service design : Blueprinting, empathy mapping, product canvas and value proposition
Usability and accessibility testing heuristics, biometrics, satisfaction & performance evaluations.
Agile & waterfall methodologies, Lean design process
User stories & acceptance criteria, Hypotheses
Tools
Figma
Adobe XD
Adobe illustrator
Adobe Photoshop
Miro
Framer
Trello
Eyequant